Monterey County Behavioral Health
Integrated Marketing Campaign:Paid Ads, Search Engine Marketing, Paid Social Ads, Radio, Bus, Graphic Design, Print
“Ku Collective was great to work with in helping us develop and implement a marketing plan for a new product offering. This included creating and placing a variety of digital, print, radio and tv advertisements. They were responsive and organized to help us stay on track, and also provided us with excellent reports on how the various tactics were working for us. Highly recommend!”
Wes Schweikhard, Monterey County Behavioral Health
Results
The Ku Collective implemented a fully integrated marketing campaign for Monterey County Behavioral Health, combining social media, paid advertising, search engine marketing, and traditional media—including radio and transit placements. Powered by CredibleMind’s digital mental-wellness platform, the initiative expanded access to mental health resources and introduced an online assessment tool to help residents better understand their needs before seeking in-person services.
+792% Brand Awareness
A comprehensive multi-channel strategy brought the campaign directly into the community—online and offline—significantly increasing visibility of available mental-health resources.
+778% Click-Throughs
Targeted digital outreach guided residents to the CredibleMind platform, making it easier for people to explore support options with just one click.
+979% Conversions
Clear messaging and an intuitive online assessment helped turn interest into action, connecting more residents to personalized mental-health pathways.